Why Gold Jewellery is Selling So Well Right Now


August 2025

 Gold has always been a timeless investment, but in recent months we’ve seen a surge in demand for gold jewellery at auction. From elegant antique pieces to bold modern designs, bidders are competing fiercely for quality items and the results speak for themselves.

Strong Demand from Collectors and Investors

Unlike many decorative items, gold doesn’t lose its appeal with changing tastes or fashions. Its intrinsic value, tied to global markets, gives it a level of stability that makes it especially attractive to both collectors and private buyers. Even a modest item can command significant sums thanks to its weight and purity, while pieces with craftsmanship, design, or gemstones bring additional premiums.

Left to Right: Queen Victoria 1887 gold full sovereign brooch - Sold £600, Chinese 24ct gold heart pendant - Sold £850 & 14ct gold mesh and bead cuff bangle - Sold £1,300

Growing Demand at Auction

We’ve seen strong results across all types of gold jewellery in recent months, from Victorian bangles and charm collections to contemporary 18ct necklaces and diamond-set rings. What’s notable is that interest is coming from a wide pool of bidders: UK buyers competing with international collectors, online interest driving higher prices, and a mix of seasoned investors and those simply wanting a classic piece of jewellery that holds its value. Our Jewellery & Watches auction remains one of our most popular events, taking place every three weeks and seeing huge interest online and in the saleroom.

Left to Right: 9ct gold rose gold curb link bracelet & charms - Sold £1,100, Victorian 15ct gold book link chain necklace - Sold £1,500 & 9ct gold fancy curb link bracelet, with heart locket clasp - Sold £1,400

A Good Time to Sell

The gold market remains buoyant, and when combined with strong collector demand, this creates a perfect window for those considering selling. Whether it’s a family piece that no longer gets worn, a collection built over many years, or a single striking design, auctions offer an effective way to connect with serious buyers. Even smaller items or broken gold often perform well, proving that no piece is too modest to bring a pleasing result.

Left to Right: 21ct gold bangle, with engraved decoration - Sold £750, 18ct gold ingot pendant necklace - Sold £1,300 & 15ct gold twist torque bangle
 - Sold £750

If you’ve been considering parting with gold jewellery, now is an excellent time. Our specialists are happy to offer advice and valuations, whether it’s a single item or an entire collection. With strong demand across all categories, your gold could achieve more than you expect.
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